I led the UX team to create a revolutionary shopping app designed for customers who are looking for a safer (contactless), faster (no lines), and easier (technology assisted) shopping experience.
E-commerce Website That's more Intuitive for Customers
As the lead UX designer, I led the design process, worked with the business owner, and am now working with the development team to create a standout experience.
CONNECTING THE COMMUNITY THROUGH A DIGITAL EXPERIENCE
I led the rebranding initiative and redesigned the website. The primary goals were to connect with a multigenerational population and to create an engaging, responsive website that allowed members to stay connected during the challenging COVID-19 season.
